THESE ARE OUR ROOTS

Sourcing life-changing organic and naturally prepared food from across Europe.

Eat Wholesome™ is an independently owned, family run business that produces organic and natural food for stores across the UK and Canada. It was founded in 2014 by Brian Z. who was inspired by his family’s long history as farmers and artisan food producers. His parents, grandparents and great grandparents farmed on the family land organically before such a certification existed.

Growing up working at his family’s farmers market led him to become a retail buyer for both organic and conventional food. It was here that he became aware of how organic food was being overshadowed by mainstream brands, and how small family producers of healthy food and organic ingredients were struggling to reach customers. As a response Brian started Eat Wholesome to champion organic, natural food and work with family run producers to share the value of great tasting, healthy ingredients to a wider audience.

We were founded on the idea that everyone should have access to nutrient-rich food. That’s why we donate the equivalent of seeds for one sq ft of farmland for each Eat Wholesome™ product bought. See the donation page to learn more about our commitment.